Spiwo

Full branding and UI/UX design for Spiwo, a Paris-based EdTech startup enabling teachers to create digital assessments that generate QR-coded printed sheets — which, when scanned after correction, auto-generate personalised skill mappings per student.

Spiwo needed to be built from nothing: no brand, no visual identity, no design system. The product had to appeal to two audiences simultaneously — tech-averse teachers who needed it to feel approachable, and IT decision-makers who needed it to feel credible. The core product flow was technically complex: create assessments on-screen, print with embedded QR codes, distribute, collect, scan, receive results. This entire loop needed to feel simple at every step.

I started with the brand before touching the product — defining a visual identity that would bridge the approachability/credibility gap. The result: a clean, geometry-led identity using a restricted palette that felt educational without being childish. For the product, I mapped the full teacher journey from first login to first results export, identified the three highest-anxiety moments, and designed those flows first with progressive explanations built in.

Delivered complete brand identity, icon set, and UI design system. The product was used by teachers in pilot schools in the Paris region. The brand system was directly adopted for investor materials and the product’s public website.